Uplift helps people move better with AI-powered technology, analytics and remote coaching. With a full 360 creative brief, we crafted their brand strategy and visual identity, and applied this to video production and UX & UI design.
Uplift had a stellar team and innovative product, but they needed a stand-out design system and smooth UX/UI to match. Creativity had been lost along their journey, and so we were brought on to establish continuity throughout the brand, and work alongside the Uplift team to create a brand strategy, identity and digital product that would be easy to use, inspiring, and encourage movement.
Communicating the complexities of the product became our first point of call. We created a communication strategy which informed the landing page structure and storytelling. A video that we produced for Uplift helped clarify this even further. Our UX UI experts then took on the digital product, helping to elevate it through intuitive design and a deep understanding of AI.
The solution was a full 360 design solution for Uplift. As the future of human movement performance, we were proud to have created a system that will take their brand to the next level and inspire people across the world to move more. and better. In a time where remote training has never been more important, working with Uplift felt relevant, challenging and rewarding.