Surf Søstre is a surf community for women in the Nordic regions; a space for women to rediscover themselves while they discover nature. We partnered with them to create their branding, marketing collateral & social media.
Kirstine was bursting with ideas and creativity but needed a clear brand structure to work within to ensure she was reaching as many women as possible, and spreading the love of both surf and how to protect our oceans in an effective way. She chose to partner with Noise who shared her passion for both.
As we began digging into the brand we realised very quickly that Kirstine’s infectious energy and ‘cool-girl’ vibe were integral to creating an authentic visual identity, and one that would resonate with like-minded women in the Nordic regions. Once we had established this identity, we took it through to social and marketing.
This resulted in a comprehensive brand book including brand strategy, logo, visual identity, art direction, merch, social strategy and implementation templates. Having the opportunity to collaborate with fantastic humans on awesome projects like this is why we started Noise, getting people outside and actively experiencing the world!
“We wanted Surf Søstre to look like how you feel when you catch a wave. It’s a movement that gets you moving, for the outsiders who want to get outside more, and for nature lovers who love feeling like natural women. Getting Kirstine’s fearless spirit across was essential.”
