Metrica Sports provides pro-level game analysis to sports teams globally. They are committed to partnering with the unsung heroes; the analysts and coaches at every level who live and breathe the game.
Metrica Sports provides pro-level game analysis to sports teams globally. However, their unique product, a video analysis tool available for all teams at every level, was getting lost under the brand’s indistinctive visual identity and unstructured website. Our challenge was to design a brand and website that communicated their mission clearly and holistically.
The Noise team consisted of a UX/UI specialist, a brand expert, and a football fanatic. The ‘M’ shaped logo we created is inspired by the shape of heroic Lionel Messi dribbling a football. We created a brand mantra; ‘The Power Behind the Game’, to guide the rest of the visual identity. And we re-positioned their tricky-to-define product as ‘PLAY by Metrica Sports.
Our full re-brand and digital journey included strategy, naming, visual identity, UX & UI and designing a consistent rollout system. Metrica Sports now have a guiding strategy and meaningful visual identity to take the brand to the next level. They are already gaining global recognition, and we can’t wait to see the re-brand elevate them to the status they deserve, keeping them one step ahead.