Metrica Sports provides pro-level game analysis to sports teams globally. They are committed to partnering with the unsung heroes; the analysts and coaches at every level who live and breathe the game.
Metrica Sports provides pro-level game analysis to sports teams globally. However, their unique product, a video analysis tool available for all teams at every level, was getting lost under the brand’s indistinctive visual identity and unstructured website. Our challenge was to design a brand and website that communicated their mission clearly and holistically.
The Noise team consisted of a UX/UI specialist, a brand expert, and a football fanatic. The ‘M’ shaped logo we created is inspired by the shape of heroic Lionel Messi dribbling a football. We created a brand mantra; ‘The Power Behind the Game’, to guide the rest of the visual identity. And we re-positioned their tricky-to-define product as ‘PLAY by Metrica Sports.
Our full re-brand and digital journey included strategy, naming, visual identity, UX & UI and designing a consistent rollout system. Metrica Sports now have a guiding strategy and meaningful visual identity to take the brand to the next level. They are already gaining global recognition, and we can’t wait to see the re-brand elevate them to the status they deserve, keeping them one step ahead.
“It was a complete experience of design. We worked on the front end and the backend of the project and built a strong foundation where Metrica could keep on growing. We wanted the brand to feel passionate, active & innovative; combining football’s playfulness with Metrica’s accuracy.”
“This project really came together when we landed on the new logo design. It inspired the rest of the visual identity and pushed Metrica Sports and their product Metrica Play into a new realm with a coherent and bold new design style and verbal language system.”
