Southern Shores use their voice, products and people to actively protect our oceans. They tasked Noise with creating a library of still images that reflected their sustainable mindset and inspire community and change.
The team at Southern Shores was dissatisfied and uninspired with their previous photography. They tasked Noise with creating a comprehensive library of still images that they could use throughout their website, social media and marketing collateral that reflected their sense of community and sustainable mindset.
As soon as we dived into the project, it was clear that a few things needed to be redefined. We began with a campaign workshop, where we collaborated with Southern Shores to better understand their brand values, learn more about the product, and gain a deeper understanding of the Southern Shores community.
This led us to reworking their positioning and messaging, which in turn inspired a new and unique storyline for the brand. The end result was a 100+ image library that the brand implemented immediately across their website, app, email and event marketing, and social media advertising.